Hucksters exploit the Forer effect to take advantage of victims (or "marks").

John felt a glimmer of hope each morning as he pulled his phone off the charger dock and pulled up his Astrological forecast/ tarot card reader app. It was the first part of his morning ritual.

Unaware of the phenomenon known as “self-selection bias” which is the tendency of humans to look for interpretations or confirmations for what they already hope to be true, John would check his daily reading and smile at the promise of love and fortune coming his way soon. He’d then finish his routine and head to work. He carried with him a quiet confidence that this was most definitely the week his horoscope promises would manifest itself into reality.

A few years passed and John finally realized not once had any of his daily astrology predictions had come true. Ever. Like, not even close. Angry and frustrated he said to himself, “what a crock of shit”.

He got home from work that evening and decided to use google and find out if there was any truth to this whole horoscope business.

Among many things, he learned the one of the many cheap reason why astrology may seem like it works is because our brains are wired to look for patterns, even when none exists.

Disappointed, he deleted all of his astrology apps, got drunk, and went to bed early.

The next morning after waking, and determined to maintain his morning routine he came across an app called “Karma for dummies”.

Everyday it gave the same message, “give more, help more. forgive always. the universe will reward with all your heart desires.”

Within a very short time good luck found John again and again. He married a hot chick, started a family, and found money always came easily and often to him. He lived happily ever after and had lots of sex with his super hot wife. The end.



(There are no scientific studies that have shown support for the accuracy of horoscopes, and the methods used to make interpretations are pseudo-scientific. In modern scientific framework no known interaction exists that could be responsible for the transmission of the alleged influence between a person and the position of stars in the sky at the moment of birth. In all tests completed, keeping strict methods to include a control group and proper blinding between experimenters and subjects, horoscopes have shown no effect beyond pure chance. Furthermore, some psychological tests have shown that it is possible to construct personality descriptions and foretelling generic enough to satisfy most members of a large audience simultaneously, referred to as the Forer or Barnum effect.)

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