Tick Tock—the classical onomatopoeia representative of the steady of march of time, indicative of long days and short years. We cannot hear the clock ticking over the louder craving, the dopamine hit that is affirmation— approval of the life we frame for an audience of intangible followers. TikTok—perhaps this platform is duly named, for as we turn our lives into a performance the ticking of time becomes mere white noise: only at its cessation do we notice its absence. Then it is too late: may we be memorialized in the fictional version of ourselves we have created. TikTok Tick Tock…